Put the bottom line up front to be a great communicator.
When most people communicate or have an update to share at work, either in an email or with a verbal report, they love to share their entire intellectual journey. They tend to start at the beginning, and then explain everything they did to get to the end results – which they save as their big conclusions.
While that kind of approach might work if you’re writing a novel, it’s not effective when it comes to sharing updates in business; especially with busy executives.
Continue reading B.L.U.F.F. Your Way Into Great Communication
A three-tiered approach to the monetization of data that follows the framework of Aggregation, Analytics, and Actionable Predictions.
Just about every business is awash in data these days. From data about your customers and their buying habits to data about the market in general, you have an enormous amount of information right at your fingertips. But the question then becomes: how can you monetize that data? Continue reading How to Monetize the Data in Your Business